Brazil’s Preferences in Digital Original Genres and Subgenres: In this report, Brazil shares the top spot with Canada as the market with the highest affinity for horror, both allocating a 3.1% demand share to the genre in 2021.
OTT TV and video revenues across 13 Latin American countries are projected to reach $2.91 billion in 2020, a substantial increase from $37 million in 2010 and the anticipated $1.13 billion in 2015, as outlined in a recent report by Digital TV Research.
People have an aversion to paying for entertainment videos, it’s a fact! The prevailing sentiment is a desire for content to be freely accessible.
GroupM ha annunciato una collaborazione con Disney, Roku, NBC Universal e YouTube per facilitare lo sviluppo della pubblicità focalizzata sullo streaming.
In its latest report, Digital TV Research predicts a surge in Pay TV subscribers in Africa, projecting an increase of 12 million, reaching a total of 55 million by 2029.
Il dato presenta innegabili elementi positivi. Nel periodo triennale 2020-2022, nel nostro paese sono state create 1.165 opere, comprendenti film e serie televisive, di vario genere come finzione, documentari e animazioni. I principali canali di distribuzione sono rappresentati dalla sala cinematografica, dalla televisione e dal video-on-demand (VoD). video-on-demand (VoD).
The year 2024 is poised to solidify the transitions that have been evolving in previous years, particularly in key sectors. Let’s delve into the various initiatives shaping the industry landscape and attempt to gauge their impact.
Industry leaders are emphasizing the importance of broadcasters increasing their investment in advertising measurement tools to enhance the effectiveness of TV advertising.
NASA has launched NASA+, its innovative free and ad-free on-demand streaming service. This new experience is accessible through apps on iOS, Android, Roku, Apple TV, and Fire TV.
Quando le reti di streaming OTT sono entrate inizialmente nell'arena dell'intrattenimento domestico, hanno rapidamente reso obsolete le vecchie videoteche in cui si noleggiavano DVD di persona. Da allora, con la continua evoluzione della tecnologia e delle preferenze dei consumatori, i modelli di business dello streaming si sono adattati ed evoluti per mantenere il loro vantaggio competitivo.
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