OTT News

FAST channels are altering the use of connected TVs by offering a free and accessible alternative to traditional streaming services.

These are ad-supported streaming services that offer live and on-demand content, such as movies, TV shows, and news, through streaming platforms like Roku, Amazon Fire TV, Apple TV, and other connected devices. Users of these services can access content without having to pay a monthly subscription, but in exchange, they have to watch ads during content playback.

YouTube will be able to stream live broadcasts in AV1, using the development version 29.1 of the software. Compared to the current H.264 codec, the jump in quality for live broadcasts encoded in AV1 is greater to avoid blurry and/or pixelated videos.

AV1 is a high-efficiency video codec developed by the Alliance for Open Media (AOMedia) and offers a significant improvement in performance. It was created on April 7, 2016, to replace paid codecs.

È AVOD la naturale concorrente di SVOD?

Dal medio oriente OTT channels i canali OTT come Amazon Prime, Netflix, Rakuten e Thefilmclub sono venuti in aiuto dell'industria cinematografica, che ha dovuto chiudere a causa della pandemia globale. 

Potete pensare che la TV sia in declino terminale o no, ma è evidente che potenti forze stanno cambiando l'industria televisiva. La digitalizzazione sta modificando comportamenti, modelli di business, aspettative dei consumatori e, in generale, tutto ciò che riguarda la TV.