Technical

To increase the visibility of your channel, you need to consider some fundamental steps, such as writing suitable titles and descriptions that are clear, catchy, and reflect the content you offer. You must carefully use the categories and tags available on Roku to classify your channel and make it easier for users to find your content. Additionally, focus on SEO; optimize your online presence outside of Roku to increase the visibility of your brand and channel, which could indirectly influence traffic to Roku.

Lastly, while it’s the first step to use, Roku offers an internal system to advertise its own channels. It works similarly to Google Ads, very intuitive, and allows you to purchase advertising space directly within the Roku world, here: https://advertising.roku.com/

Integrating a parental control system may seem obvious, but it’s actually a matter of common interest. Vodevo, an OTT platform software developed by Vodevolution, integrates it by default for every subscription plan.