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As the digital media landscape evolves at an increasingly rapid pace, Ateme is set to redefine industry standards at Mobile World Congress (MWC) 2025.

Roku Inc., a name synonymous with streaming, is undergoing a significant transformation as it diversifies beyond its core offerings. The company is expanding into smart home technology, integrating voice-command functionality and home automation features. This strategic move positions Roku to compete with tech giants like Amazon and Google in the home tech space.

Live streaming can be tailored to suit your brand’s needs and goals. Here are some popular use cases to inspire your strategy:

• Virtual Events: Engage audiences through online conferences, expos, and networking sessions.
• Online Education: Deliver remote lectures, training programs, and instructional content.
• Sports Broadcasting: Share live sports events and game highlights.
• Concert Streaming: Bring live performances to global audiences.
• Product Demonstrations: Showcase products in real time to drive sales and customer engagement.
• Video Game Streaming: Build community engagement with live gameplay broadcasts.
• Marketing Campaigns: Strengthen brand visibility through real-time content and promotions.
• Religious Services: Stream church services for remote congregation participation.
• Government Meetings: Ensure public access to local government events and discussions.

A professional live streaming platform is essential for high-quality broadcasts and can even transform pre-recorded videos into live streams. An effective solution should offer:

When you watch videos online, you’re benefiting from video streaming technology—a system that delivers video content in real-time as it is recorded.

A recent article in The Wall Street Journal paints a concerning picture for Google, likening the company to a “Titanic just hours before hitting the iceberg.” The analysis suggests that Google is experiencing a trend similar to Facebook, with an increasingly older user base. This shift is becoming a growing issue for Alphabet, Google’s parent company.

Italian television is becoming increasingly connected, reaching even older age groups.

In the first half of 2024, paid video-on-demand (VOD) platforms in Italy saw an increase in users, reaching 14.355 million unique users—218,000 more than in the same period of 2023.

Notably, this is the situation for Netflix maintained a significant lead with 8.2 million users, despite an 8.7% decrease from the previous year.

Amazon Prime Video grew to 6.8 million users, marking a 5% increase, and Disney+ continued its steady growth, reaching 3.6 million unique users, up 6.2% from the previous year.

Noteworthy growth came from Now (Sky) with a 24.9% increase in users, while DAZN saw a slight decline in its user base.

Global Quality Improvements Enhance Streaming Experience

At the same time, globally, the streaming industry witnessed several shifts. Major players are enhancing streaming quality, with metrics like buffering rates significantly dropping by over 50% year-over-year.

Engagement time is also on the rise, with users globally spending more hours on these platforms due to improved experience and accessibility on mobile devices.

On the free VOD side, platforms in Italy such as RaiPlay and Sky TG24 saw 34 million unique users in June 2024, albeit slightly fewer than the same period in 2023, as streaming services adapt with both free ad-supported and subscription-based offerings to capture varied consumer preferences.

As subscription saturation rises in established markets, platforms like Netflix and Disney+ have started exploring ad-supported tiers and enforcing stricter account-sharing policies to maintain revenue and attract new users.

Key Trends Shaping the Future of Streaming

These shifts highlight a wider global trend toward ad-based monetization and an increase in mobile-driven growth, which has surged by nearly 383% in consumer spending since pre-pandemic levels, underlining the continued importance of mobile access to streaming platforms.

These trends, captured across industry sources and data aggregators like Agcom and NPAW, show that while paid VOD maintains growth, the competition for user engagement and adaptation to evolving market demands, especially in quality and pricing models, will be pivotal in shaping the streaming landscape through 2024 and beyond.

AI dubbing is on the verge of revolutionizing the broadcast media industry, as newly developed solutions are poised for widespread adoption.

A surge of dubbing startups has entered the AI arena, tapping into the growing demand for cost-effective content localization. With the potential to reduce production costs by 30-50%, these companies are set to disrupt the media and creative industries significantly.

For now, both investors and the media face the challenge of assessing these emerging solutions. However, in 2024, the spotlight is shifting toward evaluating the financial implications and industry-wide impact of these new tools.

Major players in media localization are committed to staying at the forefront of AI advancements. The London-based VSI Group, which provides media localization services in over 80 languages globally, recently appointed Scott Rose as CTO to ensure “VSI remains at the cutting edge of AI-driven dubbing innovations.”

The market for AI-powered dubbing is rapidly taking shape.

The year 2023 marked a pivotal moment, with the first niche leaders in AI voice translation and dubbing for content localization emerging.

Blending AI with human expertise, these pioneering solutions use a hybrid approach where human professionals refine AI-generated dubbing. Standout startups like Papercup and Deepdub (which each secured $20 million in funding in 2022) offer end-to-end translation services tailored to meet the quality standards of major broadcasters.

AI-powered DIY translation tools are also gaining traction, allowing users—such as freelance content creators and small businesses—to leverage AI for video translation, which they can then edit independently. Solutions from companies like Heygen, for example, emphasize natural-sounding AI voices, enhancing accessibility and affordability for smaller content creators.

How AI-Powered Dubbing Will Reshape the Job Market

With the rapid growth of AI tools, many industries and career paths are experiencing profound changes. AI-powered dubbing, in particular, is poised to create new roles and transform existing ones in the coming year. Here’s how:

1. AI Dubbing Managers or Proof Listeners
   These professionals will specialize in refining AI dubbing systems for different types of content and industries. Their responsibilities will include listening to automated voiceovers to capture cultural nuances, adjusting voice modulation, and making corrections. Actors, interpreters, and linguists may transition into these roles as the demand for fine-tuned dubbing grows.
2. Creative Directors for AI-Enhanced Productions
   In the world of AI-assisted content, Creative Directors will ensure that the technology supports rather than detracts from the emotional and artistic value of a production. They will oversee the integration of AI dubbing in projects to enhance storytelling and audience engagement.
3. Actors Licensing AI-Generated Voices
   Actors will have new opportunities to license AI replicas of their voices for specific uses, charging fees per usage. Emerging tools will allow actors to generate AI versions of their voices, which can be tailored or modified as needed. This shift will enable actors to create entirely new voice personas based on their unique voice profiles.

Approaching the Final Frontier in AI Dubbing

In 2024, AI dubbing will face critical regulatory debates, as the U.S. advances a new executive order on AI, and the EU prepares its AI regulatory framework. These regulations will influence the global tech landscape and determine the future of AI in media.

As the number of AI video translation and dubbing services expands, the industry is also approaching the ultimate challenge: replicating the emotional depth and nuanced modulation that distinguish human voices. Overcoming this frontier could redefine the role of AI in media, bringing AI-generated voices closer than ever to human authenticity.