avod svod
OTT News

AVOD vs SVOD: Who Wins?

Video-on-demand platforms are experiencing varied consumption dynamics, with subscription-based services (SVOD) showing a clear advantage over ad-supported services (AVOD).

According to recent BB Media data, users spend more time on SVOD services like Netflix and Disney+ than on free, ad-supported platforms like Pluto TV and Tubi. This preference likely stems from a higher perceived quality of content and an ad-free experience.

Global Trends and Regional Preferences

Globally, SVOD users tend to spend more time on paid platforms than on free, ad-supported ones. Notably, SVOD usage peaks in the APAC (Asia-Pacific) and UCAN (U.S., Canada, and other Americas) regions, with an average of 20 hours per week in APAC and 19 hours in UCAN, compared to only 10 hours per week spent on AVOD platforms.

Significant differences also emerge in other regions:

  • EMEA (Europe, Middle East, and Africa): users consume 14 hours per week on SVOD, compared to 6 hours on AVOD.
  • LATAM (Latin America): time spent on paid platforms reaches 16 hours, while free services see about 8 hours of weekly usage.

These data suggest that the perceived value of SVOD platforms translates into higher viewing times, a trend that remains steady even during busier periods like weekdays.

Viewer Behavior: Higher Binge-Watching on Weekends

During weekends, SVOD content consumption peaks, with 60% of users watching only one or two episodes during the week but switching to four or more episodes over the weekend. This trend, observed globally, indicates a strong inclination towards binge-watching, facilitated by the absence of ads.

Top Platforms: Netflix and Pluto TV Lead the Way

In terms of specific platforms, Netflix stands out as the most popular SVOD service across all regions. Weekly usage averages vary slightly by region: six hours in UCAN and EMEA, and up to seven hours in LATAM and APAC (excluding China). Preferences for AVOD platforms, however, show regional differences:

  • EMEA and LATAM: Pluto TV ranks first with an average of two hours per week in EMEA and three hours in LATAM.
  • UCAN: Tubi leads with four hours per week.
  • APAC: Zee5 holds the top spot, excluding China.

Conclusion: SVOD Leads, but AVOD is Growing

Although SVOD services currently enjoy higher usage times, AVOD platforms continue to grow, attracting users with their free model and a continually expanding content library. This provides a viable alternative for users who prefer a cost-free option, leaving the future of the SVOD vs. AVOD competition open.

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amazon fire tv
OTT News

AVOD on Amazon Fire Tv

Amazon Fire TV and Roku continue to lead the streaming device market in the United States and in select foreign markets. New analysis data suggest that Roku holds a leadership position in both the U.S. and Canada, although beating it as a competitor has now become a priority for Amazon. In fact, the tech giant is investing several million USD to take the crown from its direct rival.

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Google Tv
OTT News

New features are coming to Google Tv

New features are coming to Google TV: in addition to the remote control locator function, support for Picture-in-Picture (PiP) will soon be available. The idea of being able to view an additional window on the screen is interesting, especially given the success of this feature on smartphones. However, there are some limitations that might temper the excitement.

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Guides, OTT News

How OTT platforms Earn Money?

OTT (Over-the-Top) platforms have transformed the entertainment landscape, providing a vast array of audiovisual content directly to users via the internet. But what fuels their operations and drives revenue? In this piece, we delve into the diverse methods OTT platforms employ to monetize their services while continuing to deliver captivating content to audiences.

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roku
Technical

How to advertise your channel on Roku

To increase the visibility of your channel, you need to consider some fundamental steps, such as writing suitable titles and descriptions that are clear, catchy, and reflect the content you offer. You must carefully use the categories and tags available on Roku to classify your channel and make it easier for users to find your content. Additionally, focus on SEO; optimize your online presence outside of Roku to increase the visibility of your brand and channel, which could indirectly influence traffic to Roku.

Lastly, while it’s the first step to use, Roku offers an internal system to advertise its own channels. It works similarly to Google Ads, very intuitive, and allows you to purchase advertising space directly within the Roku world, here: https://advertising.roku.com/

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Roku
Roku News

Conquer the world with Roku

Provided in the form of a Box or Stick, allows users to access a wide range of channels in the form of applications.Currently, it is the most widespread system in North American households (45%). Now also available in Europe through Sky in the Box version, or independently, as it is included in Roku Smart TVs.

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