25% of americans use avod!
A quarter of US households regularly use free ad-supported OTT services. According to a new study from Parks Associates, 25% of US broadband households have watched video on a ad-based OTT (AVOD) in the past 30 days.
A quarter of US households regularly use free ad-supported OTT services. According to a new study from Parks Associates, 25% of US broadband households have watched video on a ad-based OTT (AVOD) in the past 30 days.
You can think TV is in terminal decline or not, but it’s plain that powerful forces are changing the Tv industry. Digitization is changing behaviors, business models, consumer expectations and well, everything.