OTT News

YouTube will be able to stream live broadcasts in AV1, using the development version 29.1 of the software. Compared to the current H.264 codec, the jump in quality for live broadcasts encoded in AV1 is greater to avoid blurry and/or pixelated videos.

AV1 is a high-efficiency video codec developed by the Alliance for Open Media (AOMedia) and offers a significant improvement in performance. It was created on April 7, 2016, to replace paid codecs.

Is AVOD the natural competitor of SVOD?

From the Middle East to the US OTT channels as Amazon Prime, Netflix, Rakuten and Thefilmclub have come to the aid of the film industry, which has had to close due to the global pandemic. 

You can think TV is in terminal decline or not, but it’s plain that powerful forces are changing the Tv industry. Digitization is changing behaviors, business models, consumer expectations and well, everything.