OTT News

UK has created proposals that will allow public radio and television services to better compete with foreign streaming platforms.

The new law aims to modernize the 2003 law, which is considered “outdated,” by including services such as Netflix, Prime Video, and Disney+. In a new “Video on Demand Code, similar to the Broadcasting Code.” The new code would allow the UK regulatory authority Ofcom to investigate and enforce standards to protecting the public from harmful material, standards that PSBs are already required to adhere to.

Creating sports training programs has never been so easy. Since 2020, we have witnessed a shift towards online platforms. Even personal trainers are opting for the following solutions to develop new training programs:

• Creating personalized training plans by a sports coach or a professional dedicated to course preparation;
• Using training planning software;
• Purchasing programs from a group training service provider.

Videofit is part of the last option, offering greater simplicity and flexibility to sports and fitness club managers, thanks to its form and offer.

In 2020, Google launched its own platform for TV entertainment by introducing Google TV, a streaming services aggregator that revamped the dated Android TV launcher.

With this innovation, however, Big G put together several things, namely Chromecast (the first device with TV was the new Chromecast with Google), Android TV (the operating system on which the interface operates), and, since 2021, a smartphone app that replaced Google Play Movies.

At the end of 2022, addressable TV advertising on HbbTV or set-top boxes had only been launched in 17 European countries. Let’s see how the UK achieved this with AdSmart.

In some of these countries, serious restrictions have been introduced, limiting addressability only to catch-up services.

Google is now a reference point in the entire tech market and has recently implemented its TV platform.

In the last few hours, Google has announced an important update: the official launch of free live channels on the platform, accessible to all users, currently only in the US.

Google è ormai un punto di riferimento in tutto il mercato tech, di recente ha implementato al meglio la sua Tv.

Nelle ultime ore Google ha annunciato un’importante novità: si tratta del lancio ufficiale dei canali live gratuiti sulla piattaforma, accessibili da tutti gli utenti, al momento solo per gli USA.

Google TV integra una nuova sezione Live all’interno della quale sarà possibile accedere ai canali gratuiti di Tubi, Plex, Pluto TV e Haystack News.

In the three major markets of East Asia, AVOD has recorded strong growth in recent years. This is possible thanks to new levels supported by advertising from global streaming players. It could be argued that this demonstrates consumer fatigue for paid content.

Nei tre maggiori mercati dell’Asia orientale, AVOD ha registrato una forte crescita negli ultimi anni. Ciò è possibile grazie ai nuovi livelli supportati dalla pubblicità da parte dei player di streaming globali, si potrebbe supporre che questo dimostri una stanchezza dei consumatori per i contenuti a pagamento.

OTT seemed like the era of traditional TV was over, but VOD platforms are gradually channeling it and making internet streaming similar to traditional TV.

Il settore dei video on demand ha avuto una grossa evoluzione negli ultimi anni. Forti delle proprie peculiarità ( assenza di spot, servizio on-demand), gli OTT sono diventati l’alternativa alla TV lineare. Ma per tutti?