The Italian Football Federation (FIGC) is reportedly ready to launch its own OTT channel dedicated to the Italian national teams. According to La Repubblica, the FIGC is taking a significant step forward in football broadcasting by planning to create its own television network.
Recent findings have called into question the widely accepted idea that users naturally appreciate and engage more with well-adapted marketing. Evan Shapiro, CEO of ESHAP, discusses this topic with Smriti Sharma, Consumer Insights Manager at Publishers Clearing House, and Matt Farina, Senior Vice President of Content Distribution at NBCUniversal, in this Streaming Media Connect 2023 video.
A news broke that Netflix, now fully invested in the business of selling ads and using advertising to monetize their content. Has entered into a contract with Integral Ad Science (IAS) to monitor the validity of ad serving.
Edward Lerner, CEO of Hearo, founded the company in 2017 so that people who were in different places could watch TV shows together. The Hear app has around 2.8 million users.
French pay-TV operator Canal+ was the star of parent company Vivendi during the quarter to March, contributing the largest share of the group’s revenue growth.
Global paying subscribers of streaming service Viaplay grew 60% in the year to March, rising to 7.643 million at the end of the first quarter. The company added 325,000 new subscribers in the traditionally quiet first quarter. The company reported organic sales growth of more than 30% for the first quarter, with net sales of SEK 4.537 billion.
Amazon’s Fire TV is stepping up its live TV game, launching this week a new integration with DirecTV. According to Amazon, the company is making it easier for viewers to browse, watch, and switch between live channels on Fire TV.
The agreement marks the first time that the streamer’s dedicated app is available on the Sky Q platform, despite the streamer’s content being available on the Sky Q user interface in the UK since 2021.
An ingenious AI tune impersonating Canadian stars Drake and The Weeknd was removed after causing quite a commotion!
Streaming platforms are becoming increasingly popular and offer users a wide range of video content. However, this does not seem to be enough considering the vastness of the available options.
To ensure that users remain engaged and loyal, platforms are trying to incorporate gamification elements into their video content.
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