The platform – after Susan Wojcicki’s departure – is preparing for a new phase under the leadership of new CEO Neal Mohan, identifying the strategic vectors on which operational action will be taken: supporting creators, growing in streaming TV and gaming, implementing podcasts, and developing artificial intelligence.

Streaming in the spotlight Essentially, YouTube decides to engage in a much more focused challenge in the field of content related to creators to face the competition of the Chinese social network TikTok, which continues to gain popularity.

In addition to increasing revenues through advertising content, the platform intends to continue investing in podcasts with a broader objective related to other functionalities: to bring the best of YouTube to people’s living rooms.

And it is in this perspective that another business vector concerns gaming creators. Their contribution in the past year has been powerful in terms of views.

Moreover, the chapter on artificial intelligence, through which there are options and opportunities to expand the boundaries of storytelling. Increasing the value of production through ad hoc tools.

Finally, YouTube, according to Neal Mohan’s statements, reaffirms its commitment to further strengthen the theme of safety that involves the entire community. How? Through new projects to protect minors under 18 years old and highlighting quality content.

Live streaming or live broadcasting refers to online streaming that is both recorded and broadcast in real-time to the viewer. It is often simply referred to as streaming. Real-time streaming services cover a wide range of topics, from social media to video games. Even YouTube has adopted it to better serve creators.