YouTube Premium has experienced a price increase of 17% in the United States.
The increase raised the monthly plan cost from $12 to $14, while the annual subscription price went up from $120 to $140, still providing savings of approximately $28 compared to the monthly payment option.
Furthermore, has also raised the price of its Music Premium service from $10 to $11 per month. Following the lead of other major platforms like Apple and Amazon.
For now, it seems that this price hike has only affected the American market; but it remains uncertain if similar adjustments might be implemented in other regions in the near future.
Youtube premium wit ad free experience
YouTube Premium not only offers an ad-free experience but also provides additional features such as offline video viewing and background playback.
The latter feature allows users to continue playing videos even when minimizing the app or turning off the phone screen. Ensuring uninterrupted viewing and listening experiences.
Furthermore, alongside the price increase, YouTube has taken measures to combat the use of ad-blockers by users.
At the time of writing, several users who frequently use ad-blockers have reported receiving a warning from the platform. Threatening to block their ability to play videos if they do not disable the ad-blocker.
In this warning, YouTube emphasizes how ads are crucial to maintain the platform’s free service and enable users to enjoy content without additional costs.
For those who desire an ad-free experience, the company suggests subscribing to YouTube Premium, ensuring that content creators are still compensated for their work.
The video streaming service is clearly trying to strike a balance between maintaining a free platform supported by advertising and offering an uninterrupted experience for those who wish to pay for a subscription.
With the increase in prices for YouTube Premium and Music Premium, Google aims to cope with the platform’s operational costs and provide.