OTT TV, which has favored the proliferation of the second screen phenomenon, but also that of binge watching.

That among us has never spent an entire night watching so many consecutive episodes of a TV series out of impatience know how the story would have ended?

On the other hand, this scenario has meant that the traditional subjects active in the various markets find themselves in a certain sense forced to revisit their perspectives and strategies.

The Market

Therefore, now telephone operators are making tariff packages available within which the importance of data connections is ever greater, while traditional television broadcasters are studying solutions aimed at promoting multi-screening.

But that’s not all, because the presence of OTT services has also influenced the advertising market, as demonstrated for example by the use of specific formulas such as mid-roll and pre-roll, which are attracting a lot of investment.

The OTT advantages

The advantages of OTTs, which do not have their own infrastructure, can be found precisely.

They do not have to bear the costs relating to network management and content transmission, unlike what other broadcasters have to do.

The reference market is the world one, with enormous growth potential, in the face of limited management costs also by virtue of the fact that the workforce is very small.

Google, Facebook and Amazon are OTT groups that all of us are familiar with by now. Already in 2019 in our country, advertising sales from non-OTT online, print and radio were overtaken by that of OTT platforms.

The domination of the Internet market In this historical moment, in short, the Internet market is dominated by Over The Top players.

The concept has become so important for our economy and for our society that the expression OTT TV has also been accepted by Treccani. According to which the contents that are made available by the OTT TV platforms are transmitted in the overall flow of Internet data indistinctly.