Media Prima is a prominent media conglomerate that operates various media outlets, including national broadcast TV stations, radio stations, newspapers, and digital platforms. Tonton, launched in 2010, has gone through multiple iterations.

Initially, it was an ad-supported video-on-demand (AVOD) service accessible on the web and mobile apps. The AVOD service included Media Prima’s free-to-air channels and featured both in-stream and display ads.

In November 2022, Tonton introduced a subscription-based video-on-demand (SVOD) service hosting premium international and local content. These services are now available on Android TV and Smart TVs in addition to existing platforms.

Switch Media’s MediaHQ platform offers a versatile workflow engine encompassing functions like content ingestion, media management, preparation, distribution, and analytics. This modular platform enables Tonton to tailor their OTT services to meet viewer preferences effectively. Oscar Gutierrez, VP of Business Development at Switch Media, emphasized the platform’s adaptability, customization, and flexible service additions or removals, all of which are crucial for maintaining viewer engagement.

Gregory Eu, Head of Product at Tonton, highlighted the need to enhance their online video services to align with current OTT trends. He praised Switch Media’s technical solution, Media HQ, for aiding Tonton’s platform overhaul. He also appreciated Switch Media’s willingness to structure their partnership in a way that suits Tonton’s requirements.

The collaboration between Tonton and Switch Media demonstrates the importance of adapting to the evolving OTT landscape and providing personalized solutions to enhance the online content consumption experience.

Whats is Media Prima?

Media Prima is a prominent media conglomerate that operates various media outlets, including national broadcast TV stations, radio stations, newspapers, and digital platforms. Tonton, launched in 2010, has gone through multiple iterations.

Initially, it was an ad-supported video-on-demand (AVOD) service accessible on the web and mobile apps. The AVOD service included Media Prima’s free-to-air channels and featured both in-stream and display ads. In November 2022, Tonton introduced a subscription-based video-on-demand (SVOD) service hosting premium international and local content. These services are now available on Android TV and Smart TVs in addition to existing platforms.

Gregory Eu, Head of Product at Tonton, highlighted the need to enhance their online video services to align with current OTT trends. He praised Switch Media’s technical solution, Media HQ, for aiding Tonton’s platform overhaul. He also appreciated Switch Media’s willingness to structure their partnership in a way that suits Tonton’s requirements.

The collaboration between Tonton and Switch Media demonstrates the importance of adapting to the evolving OTT landscape and providing personalized solutions to enhance the online content consumption experience.