UK has created proposals that will allow public radio and television services to better compete with foreign streaming platforms.

The new law aims to modernize the 2003 law, which is considered “outdated,” by including services such as Netflix, Prime Video, and Disney+. In a new “Video on Demand Code, similar to the Broadcasting Code.” The new code would allow the UK regulatory authority Ofcom to investigate and enforce standards to protecting the public from harmful material, standards that PSBs are already required to adhere to.

Media Bill and streaming platforms

The Media Bill could provide for fines of up to £250,000 ($308,000) for streaming platforms that violate the rules. In fact even restrictions in the UK in more serious cases. In fact VOD service users will be able to formally complain to Ofcom.

It will also consolidate the position of PSBs by ensuring that their on-demand services, such as iPlayer, ITVX, All 4, My5, S4C Clic, and STV Player, are easily findable on all smart TVs and streaming devices sold in the UK.

Perhaps the obligation to display British PSB services prominently on global TV platforms will help ensure that typically British programming. It is remains easy to find when viewers go online and that the British audience can easily find content of interest when they turn on the TV.

Overall, the move has been positively received, albeit considered late. “The slowness of policy makers in adapting to changes in the media landscape has hindered the progress of British businesses,” said Kieren Mills, Head of Broadcast at Total Media.

“ITV had a dominant position in the British television market but was limited by the Contract Rights Renewal. While Google enjoyed unregulated freedom with a 90% share of the search market. Even if the horse has already bolted to some extent, it is reassuring to see the [UK government] slowly catching up,” he continued.