Amagi and the National Hockey League have announced a partnership to bring a free NHL channel to The Roku Channel immediately.
Later to other platforms, according to Srinivasan KA, Amagi’s co-founder and Chief Revenue Officer, this move into ad-supported streaming TV by the NHL will be a significant addition to the FAST (free ad-supported streaming TV) content ecosystem.
The new channel will allow NHL fans to stay engaged with NHL content at all times and enjoy their favorite sporting moments on-demand. Amagi is thrilled to have been able to help the NHL build this channel and get it featured on the most prominent FAST platforms in the US.
The National Hockey League has partnered with Amagi to launch a free NHL channel on The Roku Channel, with plans to expand to other platforms in the future.
According to Srinivasan KA, Co-founder and Chief Revenue Officer at Amagi, the NHL’s move into ad-supported streaming TV will provide a significant boost to the FAST content ecosystem. Allow NHL fans to relive their favorite moments from games and stay engaged with NHL content at all times.
Amagi is thrilled to have helped the NHL build the channel and feature it on the top FAST platforms in the USA.
NHL partnered with Amagi to develop and distribute its free ad-supported streaming channel, featuring a lineup of post-game highlights to cater to passionate hockey fans. The channel provides fans with a free and convenient way to keep up to date with all the latest happenings in the NHL.
NHL utilized Amagi to create and distribute its free ad-supported streaming channel for Roku Channel
According to Chris Foster, Vice President of Digital Business Development at NHL, the organization chose Amagi for its cloud-based solutions and extensive platform integrations. Which made it easy for them to enter the FAST space.
Amagi’s reliable technology and comprehensive distribution network ensured that NHL was able to deliver a seamless viewing experience to its fans.
It is currently unclear which other streaming services will offer the new NHL channel, but it will be available first on The Roku Channel.
The hope is that the channel will be made available on more platforms in the coming weeks and months. Before the start of the 2023-2024 NHL season.