According to BARB, the audience research organization, there has been a slight decline in the number of UK households with access to an SVOD subscription in the last quarter.

Based on the most recent data from BARB’s Establishment Survey, it was reported that in Q1 2023, 19.08 million UK homes (equivalent to 67.4% of households) had access to a subscription video-on-demand service. This figure represents a decrease of 1.7% compared to the 19.42 million subscriptions recorded in Q4 2022.

The decrease in subscriptions affected the major international streaming services, with the exception of Apple TV+. On the other hand, the local streaming service Now experienced

Which services in Svod?

Netflix, Amazon Prime Video, and Disney+ experienced slight decreases in the number of UK households with access to their services in the latest quarter:

Netflix had access in 16.96 million homes in Q1 2023, representing a 1.1% decrease from 17.15 million in Q4 2022.

Amazon Prime Video had access in 12.90 million homes in Q1 2023, a decline of 1.7% from 13.12 million in Q4 2022.

Disney+ had access in 7.14 million homes in Q1 2023, showing a decrease of 1.9% from 7.28 million in Q4 2022.

Apple Tv+

In contrast, Comcast’s NOW and Apple TV+ experienced quarterly increases in the number of households with access to their services.

The number of UK homes with access to NOW increased by 8.0% in Q1 2023, reaching 2.03 million compared to 1.88 million in Q4 2022.

On the other hand, Apple TV+ experienced a significant increase in Q1 2023, with 1.91 million homes having access to the service. This represents a growth of 13.0% from the 1.69 million recorded in Q4 2022.

In Q1 2023, the total number of UK households with SVOD services experienced a dip. However, both Now and Apple TV+ bucked the trend by making significant gains.

Now saw a positive trajectory, with 2.03 million homes having access to its service, representing an 8.0% increase from the 1.88 million households recorded in Q4 2022.

Similarly, Apple TV+ witnessed a notable surge in popularity, with 1.91 million homes gaining access.