Consumers are more interested in using a better technology for their entertainment now that they have high quality contents to watch… Moreover, Samsung and LG have both introduced 8K displays, which will further drive growth. 

The growing penetration of big screen smartphones has increased the consumer preference for online shopping. This has encouraged TV manufacturers (Xiaomi, Samsung Hisense, LG, Panasonic, Sony) to offer through their own e-commerce. 

Online retail for smart Tv

Online retail will is now a key factor for sales, with emerging markets seeing a significant buildup. Xiaomi sells premium TV models to its customers through online retail channels in India for example, they have sold more than 500,000 smart TV between April-October 2018.

Countries like Canada, Cina, Cile, Japan, South Korea run the market in 2019, followed by Europe, North America, South America respectively.

During the forecast period, the these countries are expected to register the highest incremental growth. This is due to the increase in the number of OTT service providers and the availability of a diverse range of technologically advanced smart TVs in the region.