The British Basketball League (BBL) is excited to announce the renewal of its broadcasting partnership with Sky Sports, marking the fourth consecutive season of collaboration. This enduring partnership ensures that fans can enjoy comprehensive coverage of the British Basketball League and Women’s British Basketball League.
Each week, fans can catch a live game from the UK’s premier professional basketball league on Sky Sports’ linear and YouTube channels. Live broadcasts are scheduled for Thursday and Friday nights on Sky Sports and NOW, promising the highest-quality viewing experience in the league’s history, complemented by an all-new studio show.
Under this renewed agreement, Sky Sports and NOW will feature live action from the Championship, along with key fixtures throughout the season, including the Men’s and Women’s Trophy Final, All-Star Game, and the highly anticipated end-of-season Playoffs, culminating in the Final at The O2 arena.
In addition to games aired on Sky Sports, British Basketball League matches will also be available for live streaming on the league’s YouTube channel.
Mani Gill, Head of Broadcast at the British Basketball League, expressed his delight, stating, “The League is delighted to once again be partnering with Sky Sports for a fourth consecutive season to continue to bring the best of the action from the Men’s and Women’s League’s to fans across the country. Sky has given us a platform to help basketball grow exponentially in recent years, it’s great to have their continued support and we know fans will be thrilled with the broadcast experience they’ll enjoy this season. Fans can expect the highest quality broadcast presentation throughout the season, with a star-studded line-up of talent on hand to present, analyze, and commentate on the thrilling on-court action from across the Men’s and Women’s League.”