Smart TVs are now present in everyone’s homes, and have had an incredible boom.

Roku, an emerging Californian company that produces a variety of digital media players for video streaming. It has a strong advertising business and licenses its streaming platform.

Since its founding in 2002, it has been changing the way people watch TV, bringing users increasingly towards streaming. In 2017, for example, it began to introduce a self-service advertising product to enable advertisers to publish ads for users: video and interactive ads, audience development promotions, and sponsored ads.

The next step was to create TVs that would give the big players in the industry a run for their money.

Roku TVs: all the features

Roku TVs are available in different sizes and resolutions, including Full HD, 4K Ultra HD, and 8K. They have a modern and minimalist design with thin frames and flat screens.

Roku TVs come equipped with a range of features and technologies that make them easy to use and convenient for streaming content. For example, they come with an easy-to-use remote control that includes dedicated buttons for popular streaming services like Netflix and Hulu. Additionally, these TVs have a voice search function that allows users to search for content through voice commands instead of having to manually type it out.

Roku TVs also include many pre-installed streaming apps and channels, such as Netflix, Hulu, Amazon Prime Video, Disney+, YouTube, and many others. Additionally, they allow users to install additional apps and streaming channels through the Roku Channel Store, making the platform highly flexible and customizable for each user’s needs.

While it’s not official yet, many believe that the price will be competitive starting at $120-140 and increasing, but always under $500 for the Plus models, in line with their features.