ROKU is pushing its international presence with the launch of new Roku Smart TV models in Brazil, with Philco partnership.
Markedly, Roku also launched the Roku Express player in Brazil last October to further strengthen its customer base and build scale in Brazil.
I’ve faced that chaos. It’s the chaos of features, ideas and dreams that clouds your basic idea — the p
Previously, Roku partnered with TPV in Brazil, bringing locally built AOC Roku Smart TV models to market. Moreover, the company also launched streaming service Globoplay for Roku customers in partnership with Brazil-based media powerhouse, Globo.
Philco & Roku Smart TV business model for Brazil
With the new TV lineup, Brazilian customers will get the latest Roku operating system to access free and paid channels. While Philco’s TV has access to streaming video apps, such as Netflix, Disney +, Prime Video, Globoplay and Pluto TV.
According to Roku, its platform provides access to more than 100,000 films on 5,000 channels. The system also has a search tool that allows you to find content in all applications.
The Roku app installed in Philco Roku TV enables control over the TV directly through a smartphone and even reproduce the Philco Roku TV’s voice on the cell phone, making it easy to use headphones for watching programs or playing games.
There is more for Brazil!
In addition to Globoplay, consumers in Brazil will be able to enjoy entertainment from paid and free channels on the Roku platform, such as:
- Apple TV app to enjoy Apple TV+ and browse, buy or rent movies.
- BabyFirst TV to introduce young children to basic building blocks like numbers, colors, animals, art and music.
- DAZN The largest, fastest growing global sports streaming service to enjoy live football, basketball, boxing, tennis and more.
- Deezer asaudio streaming channel
- Google Play, to enjoy movies and TV programs on demand
- Happy Kids toentertain and educate children of all ages with music, stories and activity guides.
- HBO GO with the best of HBO’s exclusive content, i
- Looke Brazilian streaming servicethat allows users to enjoy movies and TV series
- Netflix streaming entertainment service
- PlayKids Brazilian educational channel
- Spotify Global audio streaming subscription service
- YouTube for free videos and music.
roblem you’re solving. One of the ways through that chaos is to sit down and answer the 5 questions below:
Simple right? You’ve to be certain of the questions below, before going to the next stage. Below are the questions, explained.
By way of example, we’ll be using a Netflix/Prime/Hulu recommendation app — that tracks your series movies views and does a better job of recommending series/movies for you to watch.
What makes your product better than any other similar product?
Here you’ll determine what differentiates your product. Simply put, if your product is doing something better than those in the market, you’re likely to attract those users into your product. Competition analysis is important here. Use the competitor products for a few days to understand how they function, what they lack, before you put the features here.