Japan’s Rakuten Group has entered into a partnership with OpenAI to provide conversational artificial intelligence (AI) experiences to consumers and businesses globally.

The collaboration aims to revolutionize the way consumers shop and engage with businesses while boosting efficiency for merchants and business partners in Japan and worldwide.

Rakuten is renowned for operating Japan’s largest online shopping mall and offering various services spanning e-commerce, fintech, digital content, and telecommunications. On the other hand, OpenAI is focused on AI research and deployment, striving to ensure that artificial general intelligence benefits all of humanity.

Under this partnership, Rakuten will integrate OpenAI’s AI services into its products and services. In return, OpenAI will offer Rakuten priority access and support to its APIs (Application Programming Interfaces) and explore mutually beneficial commercial opportunities.

Rakuten introduce ChatGpt

Furthermore, the plans to incorporate its AI experiences into ChatGPT products using the OpenAI plugin architecture. This integration will enable businesses to interact with AI agents using natural language for tasks like research, data analysis, inventory optimization, pricing, and automating various business processes.

Rakuten expressed its enthusiasm about this collaboration, stating that it presents an opportunity to elevate the online services landscape and deliver groundbreaking solutions for business customers, thanks to OpenAI’s pioneering AI capabilities.

By leveraging Rakuten’s extensive data, channels, and operations along with cutting-edge technology from OpenAI, the two companies aim to provide value to millions of people in Japan and around the world.