Paramount Global’s FAST operator, Pluto TV, is set to make its debut in Australia, offering over 50 FAST channels. The channels will be launched on the dedicated digital platform 10 Play, which serves Australia and New Zealand, starting on August 31.
Pluto TV’s FAST platform already has a substantial global presence, extending across three continents and over 35 markets.
The channels being introduced in Australia will include dedicated programming from Paramount’s well-known brands, such as MTV and Nickelodeon.
Some of the exciting channels that will be available on Pluto TV in Australia are South Park, MTV Reality, MTV The Shores, Nick Classics, Nick Toons, I Love Lucy, Happy Days, and Dynasty.
Recently, signed a deal with Virgin Media to launch its FAST streaming app on Virgin TV boxes. This means Virgin Media customers with Virgin TV 360 and Stream subscriptions will be able to access Pluto TV’s portfolio of TV series and films directly via their set-top boxes at no additional cost.
Olivier Jollet, the executive vice president and international general manager for Pluto TV, expressed excitement about engaging with Australian audiences.
He highlighted the strength of their Paramount ecosystem and emphasized that Pluto TV’s curated channels dedicated to the Australian market will offer a new and unique user experience.
The mix of local and international content provided by the channels aims to cater to the needs and preferences of their viewers, making it a valuable platform for audiences, clients, and partners worldwide.