As per the findings of the Sprout Social Index, 52% of marketers express that their primary objective for social media is to boost web traffic. Although link clicks on posts may indicate that your audience is navigating to your website, they don’t provide insights into the specific actions taken once they arrive.
Industry leaders are emphasizing the importance of broadcasters increasing their investment in advertising measurement tools to enhance the effectiveness of TV advertising.
The streaming giant Roku has unveiled a trio of innovative content discovery and personalization features for its UK model, aimed at elevating the user experience.
NASA has launched NASA+, its innovative free and ad-free on-demand streaming service. This new experience is accessible through apps on iOS, Android, Roku, Apple TV, and Fire TV.
When OTT streaming networks initially entered the home entertainment arena, they swiftly rendered in-person DVD rentals obsolete. Since then, as technology and consumer preferences have continued to shift, streaming business models have adapted and evolved to maintain their competitive edge.
There is much talk about FAST channels, but approaching this distribution model without the necessary precautions can be disastrous.
A recent study conducted by the French media regulator ARCOM reveals intriguing insights into the availability of films in France from 1950 to 2021 across various video-on-demand platforms.
Amazon Prime Video will start featuring advertisements from early next year. The introduction of ads will begin in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the same year.
Today, we’ve got some exciting news from the world of YouTube, and it’s all about making life easier for content creators like you. So, buckle up and let’s dive into these new game-changing features.
Paramount Global’s streaming service is set to launch in Japan in collaboration with local cable provider J:COM and pay TV operator WOWOW by the end of this year.
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