roku
Roku News

Roku unveils Pro Series TVs model with new features


The ROku Pro Series TVs offer an immersive streaming experience with advanced features. Boasting a 4K QLED display, mini-LED technology, local dimming, and enhanced audio for cinematic sound, these TVs also showcase a modern design that elegantly rests flat against the wall, according to the company.

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video on demand
OTT News

2024 prospective in streaming

The year 2024 is poised to solidify the transitions that have been evolving in previous years, particularly in key sectors. Let’s delve into the various initiatives shaping the industry landscape and attempt to gauge their impact.

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Guides

Dig Deeper with Data: Google Analytics UTM Builder

As per the findings of the Sprout Social Index, 52% of marketers express that their primary objective for social media is to boost web traffic. Although link clicks on posts may indicate that your audience is navigating to your website, they don’t provide insights into the specific actions taken once they arrive.

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svod or avod
OTT News

SVOD vs AVOD: the differences

When OTT streaming networks initially entered the home entertainment arena, they swiftly rendered in-person DVD rentals obsolete. Since then, as technology and consumer preferences have continued to shift, streaming business models have adapted and evolved to maintain their competitive edge.

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