avod svod
OTT News

AVOD vs SVOD: Who Wins?

Video-on-demand platforms are experiencing varied consumption dynamics, with subscription-based services (SVOD) showing a clear advantage over ad-supported services (AVOD).

According to recent BB Media data, users spend more time on SVOD services like Netflix and Disney+ than on free, ad-supported platforms like Pluto TV and Tubi. This preference likely stems from a higher perceived quality of content and an ad-free experience.

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amazon fire tv
OTT News

AVOD on Amazon Fire Tv

Amazon Fire TV and Roku continue to lead the streaming device market in the United States and in select foreign markets. New analysis data suggest that Roku holds a leadership position in both the U.S. and Canada, although beating it as a competitor has now become a priority for Amazon. In fact, the tech giant is investing several million USD to take the crown from its direct rival.

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Google Tv
OTT News

New features are coming to Google Tv

New features are coming to Google TV: in addition to the remote control locator function, support for Picture-in-Picture (PiP) will soon be available. The idea of being able to view an additional window on the screen is interesting, especially given the success of this feature on smartphones. However, there are some limitations that might temper the excitement.

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Guides, OTT News

How OTT platforms Earn Money?

OTT (Over-the-Top) platforms have transformed the entertainment landscape, providing a vast array of audiovisual content directly to users via the internet. But what fuels their operations and drives revenue? In this piece, we delve into the diverse methods OTT platforms employ to monetize their services while continuing to deliver captivating content to audiences.

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roku
Technical

How to advertise your channel on Roku

To increase the visibility of your channel, you need to consider some fundamental steps, such as writing suitable titles and descriptions that are clear, catchy, and reflect the content you offer. You must carefully use the categories and tags available on Roku to classify your channel and make it easier for users to find your content. Additionally, focus on SEO; optimize your online presence outside of Roku to increase the visibility of your brand and channel, which could indirectly influence traffic to Roku.

Lastly, while it’s the first step to use, Roku offers an internal system to advertise its own channels. It works similarly to Google Ads, very intuitive, and allows you to purchase advertising space directly within the Roku world, here: https://advertising.roku.com/

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