The US company Roku, provider of video streaming programs and devices, has announced its landing in Germany and the United Kingdom with the not too hidden intention of conquering more than half of the televisions around the world.
OTT stands for over the top, an expression used nowadays to define the numerous media companies that provide content and services through the internet, thus surpassing traditional distribution systems, such as satellite or terrestrial television.
Warner Bros Discovery is born. Discovery, Inc. and AT&T Inc. (NYSE:T) have announced the completion of the transaction to combine WarnerMedia’s business with Discovery.
Roku’s streaming channels have been around since 2008 and still represent one of the easiest, most convenient, and user-friendly ways to access dozens of smart streaming apps on your big screen TV. There is competition from platforms like Apple TV and Google TV, which have their own free channels, but Roku remains relevant by being affordable and easy to understand.
Explainer videos are highly effective marketing content that can boost a brand’s customer awareness and increase website conversions. Whether you are creating an in-house explainer video or writing a creative brief for a production company, finding video ideas can be challenging. That’s why we have created a list of the top 10 best explainer video examples – some of which you may even remember.
UK has created proposals that will allow public radio and television services to better compete with foreign streaming platforms.
The new law aims to modernize the 2003 law, which is considered “outdated,” by including services such as Netflix, Prime Video, and Disney+. In a new “Video on Demand Code, similar to the Broadcasting Code.” The new code would allow the UK regulatory authority Ofcom to investigate and enforce standards to protecting the public from harmful material, standards that PSBs are already required to adhere to.
Creating sports training programs has never been so easy. Since 2020, we have witnessed a shift towards online platforms. Even personal trainers are opting for the following solutions to develop new training programs:
Videofit is part of the last option, offering greater simplicity and flexibility to sports and fitness club managers, thanks to its form and offer.
The leader in digital advertising could offer generous rewards to its shareholders. In recent months, Roku has the opportunity to profit from the fact that more and more consumers are abandoning cable TV packages for entertainment offerings delivered over the Internet.
Here are two reasons why you should invest in this company.
In 2020, Google launched its own platform for TV entertainment by introducing Google TV, a streaming services aggregator that revamped the dated Android TV launcher.
With this innovation, however, Big G put together several things, namely Chromecast (the first device with TV was the new Chromecast with Google), Android TV (the operating system on which the interface operates), and, since 2021, a smartphone app that replaced Google Play Movies.
At the end of 2022, addressable TV advertising on HbbTV or set-top boxes had only been launched in 17 European countries. Let’s see how the UK achieved this with AdSmart.
In some of these countries, serious restrictions have been introduced, limiting addressability only to catch-up services.
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