News

World music has grown by 9% for the eighth consecutive year. In 2022, total revenues were $26.2 billion, thanks to paid streaming.

The most famous streaming services have had excellent performance in recent years. Something has been interrupted.

With smart TVs becoming increasingly common in households, Vizio is focusing on the home screen to keep users engaged and make ads on its platform more immersive.

In December, YouTube paid nearly two billion dollars for the streaming rights to the National Football League (NFL). This was the largest amount of money paid to a major professional league for live streaming rights. This exemplifies the dominance of streaming and over-the-top OTT platforms content.

The channel My5 is a British free-to-air public broadcast television channel launched in 1997. It is the fifth national terrestrial channel in the United Kingdom and is owned by Channel 5 Broadcasting Limited, a wholly-owned subsidiary of American media conglomerate Paramount Global, which is grouped under Paramount Networks UK & Australia division.

The Italian Football Federation (FIGC) is reportedly ready to launch its own OTT channel dedicated to the Italian national teams. According to La Repubblica, the FIGC is taking a significant step forward in football broadcasting by planning to create its own television network.

Recent findings have called into question the widely accepted idea that users naturally appreciate and engage more with well-adapted marketing. Evan Shapiro, CEO of ESHAP, discusses this topic with Smriti Sharma, Consumer Insights Manager at Publishers Clearing House, and Matt Farina, Senior Vice President of Content Distribution at NBCUniversal, in this Streaming Media Connect 2023 video.

A news broke that Netflix, now fully invested in the business of selling ads and using advertising to monetize their content. Has entered into a contract with Integral Ad Science (IAS) to monitor the validity of ad serving.