Rlaxx TV has announced the launch of its linear FAST (free ad-supported TV) and AVOD (advertising-based video on demand) service on the Roku Channel Store, marking a significant step towards expanding its global reach.
Roku is a brand of digital media players and smart TVs developed and manufactured intern. These devices allow users to stream digital content (such as movies, TV shows, and music) to their TV sets over the internet.
According to a survey by Rakuten Advertising, Italian viewers are increasingly preferring VOD over live TV, but are leaning towards subscription services that include advertising to offset costs. Avod grow up!
As part of its strategy to bring more sports to more fans and solidify its reputation as the home of women’s football, boxing, and combat sports.
Artificial Intelligence is becoming an increasingly interesting topic in the streaming industry. Roku is ready to use it to place more relevant ads on its ad-supported free streaming TV service (FAST) The Roku Channel. Roku integrate AI.
The platform – after Susan Wojcicki’s departure – is preparing for a new phase under the leadership of new CEO Neal Mohan, identifying the strategic vectors on which operational action will be taken: supporting creators, growing in streaming TV and gaming, implementing podcasts, and developing artificial intelligence.
World music has grown by 9% for the eighth consecutive year. In 2022, total revenues were $26.2 billion, thanks to paid streaming.
The most famous streaming services have had excellent performance in recent years. Something has been interrupted.
With smart TVs becoming increasingly common in households, Vizio is focusing on the home screen to keep users engaged and make ads on its platform more immersive.
In December, YouTube paid nearly two billion dollars for the streaming rights to the National Football League (NFL). This was the largest amount of money paid to a major professional league for live streaming rights. This exemplifies the dominance of streaming and over-the-top OTT platforms content.
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