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Before starting your OTT channel, you should decide which business model to adopt; the two most common types of models are: SVoD (subscription based) or AVoD (advertising based).

Russian OTT services and TV channels are opposed a plan by the country’s Duma (Parliament) to use the content of foreign copyright holders without their permission. Is an opposition to legalising piracy in Russia.

Brands that plan and deliver advertising on ott platforms are perceived as five times more modern and five times more innovative compared to those that promote themselves in non-on-demand environments.

Alibaba Group Holding Ltd. is reportedly exploring possibilities for its video entertainment assets as part of its ongoing restructuring efforts, according to sources familiar with the matter.

Spain-based TV company TVUp has expanded the content offerings on its “Tivify” OTT platform, which was launched in 2021. The platform now includes four additional channels from France’s Trace network. These new channels are Trace Urban, Trace Latina, Trace Brazuca (youth-oriented music channels), and Trace Sport Stars (a sports-themed entertainment channel).

According to the Financial Times, Netflix is also reportedly working on proprietary advertising technology.

Three years ago this month, the streaming industry became aware of the necessity for a more environmentally friendly approach to streaming.

Tell us about yourself and AAONXT. Can you help demystify this jargon for our readers — Over the Top Technology mean?