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OTT TV, which has favored the proliferation of the second screen phenomenon, but also that of binge watching.

That among us has never spent an entire night watching so many consecutive episodes of a TV series out of impatience know how the story would have ended?

On the other hand, this scenario has meant that the traditional subjects active in the various markets find themselves in a certain sense forced to revisit their perspectives and strategies.

Before starting your OTT channel, you should decide which business model to adopt; the two most common types of models are: SVoD (subscription based) or AVoD (advertising based).

Russian OTT services and TV channels are opposed a plan by the country’s Duma (Parliament) to use the content of foreign copyright holders without their permission. Is an opposition to legalising piracy in Russia.

Brands that plan and deliver advertising on ott platforms are perceived as five times more modern and five times more innovative compared to those that promote themselves in non-on-demand environments.

Alibaba Group Holding Ltd. is reportedly exploring possibilities for its video entertainment assets as part of its ongoing restructuring efforts, according to sources familiar with the matter.

Spain-based TV company TVUp has expanded the content offerings on its “Tivify” OTT platform, which was launched in 2021. The platform now includes four additional channels from France’s Trace network. These new channels are Trace Urban, Trace Latina, Trace Brazuca (youth-oriented music channels), and Trace Sport Stars (a sports-themed entertainment channel).

According to the Financial Times, Netflix is also reportedly working on proprietary advertising technology.