Streaming platforms are becoming increasingly popular and offer users a wide range of video content. However, this does not seem to be enough considering the vastness of the available options.

To ensure that users remain engaged and loyal, platforms are trying to incorporate gamification elements into their video content.

What is gamification?

Gamification involves incorporating some principles of video games into video content to make it more attractive and engaging for users. Key features that make up an enriched experience include points, rewards, progressive levels where each action grants rewards, etc.

Game and VOD streaming platforms

On online video streaming platforms (VOD), gamification can be used to increase user engagement and loyalty. Platforms can incorporate these elements such as loyalty points, viewing challenges, user rankings, and rewards to encourage users to interact more with the content. This may include activities such as watching certain series or movies, participating in surveys or contests, or even recommending content to other users.

The goal on streaming platforms is to build user loyalty to the platform, increase retention by encouraging them to consume more content, and create an active community of users who can interact with each other and the platform.

However, it is important to ensure that the integration of gamification does not damage the quality of the content or the overall user experience.

The integration of gamification increases user engagement for several reasons:

1. Sense of accomplishment: Users feel a sense of accomplishment and progress by completing challenges, accumulating points, and earning rewards. This reinforces their engagement with the streaming platform.
2. Competition: Leaderboards and challenges can create a sense of competition among users, which encourages them to interact more with the platform.
3. Motivation: Rewards, such as free credits or exclusive access to content, can be very motivating for users and encourage them to continue interacting with the platform.
4. Improved user experience: Gamification can make using the platform more fun and engaging, which can improve the overall user experience.
5. Community building: Gamification can help build a community of active users who can interact with each other and with the platform, increasing their engagement.