Movieitaly was presented the 20th of May at the Italian Pavilion in the Majestic Hotel, on the middle of the 75th edition of the Cannes Festival, by Gianluca Curti, CEO of Minerva Pictures. Movieitaly is much more than a simple cinema platform, “a real and independent promotional vehicle of Italy and its richness – as declared by Santo Versace, President of Minerva Pictures – of its art, food, and fashion. “Through the cinema of great directors and iconic performers, with over 200 titles at launch – Verscae continued – Movieitaly promotes the language, the landscape and the best of Italian Culture”. A mouthful of Dolce Vita Lifestyle, a Journey across dreamlike locations, a collective voice of Timeless Stories. Elegance, authenticity, taste, passion, art and style. In one word: Italianness.