Mirada, a user experience specialist, and EZDRM, a DRM specialist, have joined forces to support the growth of Skytel’s TV service.

Following the successful implementation of the OTT GO+ app, this collaboration aims to enhance the accessibility of GO+ on a wider range of connected devices.

Mirada has highlighted the significance of this partnership, noting that it will play a crucial role in expanding the service to various devices, including one of the largest Android TV launches anticipated in the country.

The Go+ App

The GO+ app, powered by Mirada’s Iris technology, revolutionized the viewing experience by providing users with access to live TV, catch-up, and on-demand movie content. This exceptional app quickly gained popularity and achieved the top rank as the most sought-after app on both the Google Play Store and Apple’s AppStore in the Mongolian region.

Building upon this success, the collaborative project between Mirada and EZDRM aims to introduce advanced features.

Leveraging Mirada’s Iris app ecosystem, the new enhancements will deliver a hyper-personalized viewing experience through the utilization of analytics and the UX Evolver tool. This integration will empower operators to fully customize and adapt the user experience, offering tailored content recommendations, interfaces, and advertising to meet the individual preferences and needs of each viewer.

Through the collaboration between Mirada and EZDRM, Skytel’s content offering receives comprehensive content protection across various platforms, including set-top boxes, smart TVs, desktops, and mobile devices. EZDRM’s DRM-as-a-Service (DRMaaS) security solution ensures the safeguarding of content at every stage.

The partnership Mirada – EZDRM

This partnership between Mirada and EZDRM signifies their commitment to integrating their technologies seamlessly. By doing so, they aim to empower a prominent telecommunications company in the Asian market, enabling them to future-proof their video delivery and consumption services.

This collaboration will benefit the telco’s impressive user base of 100,000 monthly active users, ensuring a secure and uninterrupted viewing experience.

Olga Kornienko, the COO of EZDRM, expressed enthusiasm about the Skytel project in the Asian market. She regarded the deployment as a significant milestone in the close collaboration between EZDRM and Mirada.

By combining the strengths of their respective technologies, they were able to empower Skytel with an innovative and dynamic service.

José-Luis Vázquez, the CEO of Mirada, highlighted their strategic partnership with Skytel over the past five years and expressed delight in being chosen to expand their services in Mongolia.

He emphasized the exciting opportunity to collaborate with EZDRM once again, providing Skytel with cutting-edge technology to meet their video business requirements. This collaboration will further strengthen Skytel’s position as a leading provider in Mongolia and at the forefront of video services in the Asian market.