The board members of LaLiga have given their approval to a plan that introduces a fresh additional parameter to the criteria of “audience recognition.” This move is designed to create a more just and balanced distribution of the resources derived from the commercialization of the league’s television broadcasts.

The initiative

This initiative is rooted in the adoption of novel and voluntary measures aimed at enhancing the visual and auditory experience for viewers.

This decision comes in response to the demands of La Liga’s broadcast rights holders, who seek an elevated product that can stand up to other sports competitions, ultimately bolstering the value of the league’s audiovisual rights.

It’s important to note that this new project will exclusively apply to La Liga EA Sports clubs.

Furthermore, an alternative method of allocation has also received approval for two-thirds of the 25% revenue share associated with “audience recognition.” Half of this two-thirds will be divided according to audience percentage, while the other half will be distributed in accordance with the level of participation in new voluntary initiatives related to broadcasters’ requests. The football organization has clarified that this new system only impacts the 25% “audience recognition” component in revenue distribution.

The new complement

In a statement, La Liga explained, “By means of this incentive system, which facilitates a more refined measurement of ‘audience recognition,’ La Liga intends to encourage clubs to partake more actively in activities such as coaching staff interviews, pre-match glimpses from locker rooms, and increased player involvement across a range of broadcasting formats.”

“These exciting incentives complement the array of new features that La Liga has already unveiled for the 2023/24 season. Fans will experience an entirely fresh broadcasting product thanks to a revamped graphics package, offering novel perspectives and angles, more comprehensive information, and an immersive viewing experience like never before.”