Before, this market was viewed negatively, but today it is growing. Here are all the data from the last year.

Allied Market Research has published a new study titled “The IPTV market is expected to reach $146.2 billion by 2031.”

The report also aims to provide a strategic analysis of the entire market. According to the facts, the global market was valued at $59.7 billion in 2021 and is expected to reach $146.2 billion by 2031, growing by 9.5%.

This reflects users preference for streaming television over the internet, and thus the demand is growing tremendously. For example, North America held the largest share in 2021, contributing to over a third of the global market share of this type of television.

IPTV (Internet Protocol Television) is a television transmission system that uses an Internet connection to distribute audiovisual content. In practice, the content is transmitted through an Internet connection instead of traditional TV signals via antenna or cable.

IPTV allows access to a wide range of content, including movies, TV series, sports events, and live TV channels, in a flexible and on-demand way, through devices such as computers, smart TVs, smartphones, and tablets.

The market iptv is growing: media segment vs hardware segment

The research provides a detailed segmentation of the global internet protocol television market based on component, application type, vertical sector, and region.

Based on the vertical sector, the media and entertainment segment represented the highest share in 2021, with almost two-fifths of the global market, and is expected to maintain its leadership position throughout the period. However, it is estimated that the IT and Telecom segment could grow by 11.6% during the forecast period.

The hardware segment maintained the highest share in 2021, representing almost two-fifths of the global internet protocol television market. However, it is expected to increase by at least 10.9% from 2022 to 2031 and is expected to maintain its leadership position throughout the forecast period.