The streaming giant Roku has unveiled a trio of innovative content discovery and personalization features for its UK model, aimed at elevating the user experience.

These enhancements, namely What to Watch, Continue Watching, and Save List, are set to roll out to Roku streaming players in the upcoming weeks and will subsequently extend to Roku TV models.

Situated conveniently within the navigation menu on the Home Screen, What to Watch presents users with a curated selection of recommendations tailored to their preferences, drawing insights from popular content, subscriptions, and individual viewing history.

Continue Watching consolidates users’ ongoing content consumption into a single accessible location. Nestled within this, it simplifies the process of resuming previously streamed content, streamlining the user experience.

Watch to Watch for Roku Uk

The Save List, also integrated into What to Watch, establishes a centralized hub for users to swiftly access content earmarked for future viewing. This feature allows users to effortlessly compile films and shows from the entire Roku platform into a dedicated Save List, streamlining the process of queuing up desired content.

This unveiling of personalized content discovery features closely follows the recent introduction of JVC Roku TV models at Currys. Richard Halton, Roku UK’s director, emphasized the platform’s commitment to connecting and benefiting the entire TV ecosystem.

He stated that the upcoming content discovery features are designed to empower users in finding their preferred TV shows and movies. So expanding the reach and potential for content partners. The objective is to create a win-win-win scenario within the Roku ecosystem. Where users enjoy a more personalized content experience, content partners gain broader exposure and opportunities, and marketers operate within a highly targeted marketing environment.

Sally Nelson, Director of UK Product Growth, highlighted the overwhelming array of great TV content across various streaming services and the challenge of decision-making.

She expressed confidence in Roku’s simple and intuitive home screen as a smart choice for consumers, enabling personalized connections with beloved content and facilitating the discovery of new entertainment options.