Tell us about yourself and AAONXT. Can you help demystify this jargon for our readers — Over the Top Technology mean?

1. AAONXT is East India’s leading OTT platform that aims to bring together original and indigenous regional Odia content for audiences. We offer a diverse collection of web series, feature films, documentaries, short films, and classic Odia songs. Our goal is to showcase the rich culture, tradition, and literature of Odisha to a global audience through our dedicated OTT platform.

How do OTT media services function? What is the significance of OTT service providers implementing hyper-personalization techniques?

OTT media services operate by utilizing the internet to transmit audio and video content directly to users. Service providers either create their own content or acquire it from various sources, making it accessible through their streaming platforms. Users can subscribe to these OTT services and access the content using compatible devices and software.

The implementation of hyper-personalization techniques by OTT service providers involves the utilization of data analytics, machine learning, and AI algorithms to gain insights into user preferences, behavior, and demographics. This collected information is then utilized to offer personalized recommendations, curated playlists, and targeted advertisements, thereby enhancing the overall user experience.

What are the essential technological features that OTT video streaming apps should have?

OTT video streaming apps should possess the following essential technological features:

1. Smooth Streaming: It is vital to ensure seamless and uninterrupted streaming of high-quality content. Adaptive streaming technologies such as Dynamic Adaptive Streaming over HTTP (DASH) and HTTP Live Streaming (HLS) optimize video quality based on the user’s network conditions.
2. Cross-Platform Compatibility: OTT apps should be compatible with a wide range of devices, operating systems, and screen sizes. This allows users to access the content on their preferred devices without limitations.
3. Personalization and Recommendations: By implementing advanced algorithms, OTT apps can provide personalized content recommendations based on user preferences, viewing history, and demographic data. This enhances user engagement and satisfaction.
4. Offline Viewing: Enabling users to download content for offline viewing expands the accessibility and convenience of the platform. Users can enjoy their favorite content even without an internet connection.
5. Multiple Payment Options: Offering a variety of payment methods, including digital wallets, credit cards, and carrier billing, simplifies the subscription and payment process for users, accommodating their preferences and convenience.
6. Social Sharing and Interaction: Integrating social media features within the app allows users to share their favorite content with others and engage in discussions and interactions related to the content. This fosters a sense of community and enhances the overall user experience.

AAONXT acknowledges the immense potential of real-time engagement in shaping the future of on-demand video streaming. While I cannot disclose specific investment plans, I assure you that AAONXT is continuously exploring innovative technologies and strategies to enhance user engagement and remain prepared for the future. We understand the significance of real-time interactions and are actively considering ways to integrate them into our platform, aiming to offer our users an enriched and immersive experience.