When you watch videos online, you’re benefiting from video streaming technology—a system that delivers video content in real-time as it is recorded.

Live streaming has become the digital answer to traditional live television broadcasts, commonly seen in news coverage and sports events. Unlike traditional TV, live streaming is more accessible and adaptable, making it a viable option for businesses seeking to engage audiences.

Why Live Streaming Matters for Your Business

Live content captures viewer attention up to 20 times longer than on-demand videos, helping businesses forge deeper connections with their audience. Given its versatility across different industries, integrating live streaming into your business strategy is a smart move.

Key Components of Live Streaming Technology

Live streaming involves broadcasting audio and video content to viewers in real-time. Applications range from TV programs and sports events to social media live videos and game streaming. The technology facilitates immediate communication, enhancing audience engagement during events as they unfold.

By the end, you’ll have a clear understanding of how live video broadcasting works and the tools needed to create engaging live content for your business.

Live event streaming requires the use of proper equipment, including the following: 

  • Video encoders
  • Video transcoders
  • Content Delivery Network (CDN)
  • HTML5 Video Player

How Online Content Delivery Works


Game developer sitting in creative agency office workspace while designing game level. Electronic arts company employee working on 3D project while modeling environment.

Online content delivery leverages streaming protocols to ensure a smooth process from content creation to viewer playback. The workflow typically involves capturing, encoding, transmitting, and distributing content efficiently, aiming for minimal latency—the gap between recording and when viewers see the broadcast. Here’s a breakdown of the process:

  1. Content Capture:
    Video or audio is captured using cameras, microphones, or other recording devices.
  2. Compression & Encoding:
    The captured data is compressed and encoded into a digital format optimized for streaming.
  3. Transcoding:
    If needed, a transcoder adjusts the content into different bitrates and resolutions to accommodate various viewer devices and internet speeds.
  4. Distribution via CDN:
    The encoded content is sent to a Content Delivery Network (CDN), which caches segments to prevent data bottlenecks and optimizes streaming bandwidth. The CDN then distributes the stream to viewers.
  5. Playback:
    Viewers access the stream through a media player on their device, usually an HTML5 video player, which decompresses and decodes the data back into video and audio formats.

Applications of Live Streaming technology

Focus on professional camera used to record radio show presenter live conversation with man in personal studio. Close up on production gear with host and guest talking in blurry background

Live streaming benefits industries across the board by making events accessible to wider audiences. It enables participation in events, expos, and experiences even when attendees cannot be physically present.

Key Use Cases Include:

  • Business Engagement: Streaming live events fosters real-time interaction on social media platforms, enhancing audience connection and brand engagement.
  • Remote Participation: Organizations broadcast events to reach global audiences, overcoming geographical limitations.
  • Endless Possibilities: The applications for live video streaming are boundless, ranging from corporate announcements and educational webinars to live concerts and product launches.

Live streaming is a powerful tool for organizations looking to expand their reach and engage with audiences in real-time.

Ritorna alla Home