Google Tv companies are engaged in a fierce competition for the attention of viewers, constantly enhancing their platforms with novel features.

Google TV is firmly part of this trend, and rightfully so, given the level of competition in the industry. Riding the momentum of previously introduced functionalities, the platform is injecting fresh energy into its live TV offerings.

Google TV revealed its inclusion of 27 new free TV channels, expanding the total count to 104 channels that users can access without the need to download separate apps or log in. Notable titles such as Top Gear and Baywatch take the spotlight on these channels.

This development closely follows an April revelation about the availability of over 800 free TV channels on the Live tab within the United States. This feature capitalizes on Google TV’s ability to aggregate channels from various other apps.

While the complete list of available channels is accessible on a support page. We’ve taken the initiative to compile a list of the 27 fresh channels being introduced today.

Moreover, catering to football enthusiasts, the integration of NFL Sunday Ticket on YouTube and YouTube TV into the Google TV interface within the US will seamlessly occur.

This collaboration ensures users effortless access to live out-of-market Sunday afternoon games. Major game highlights, and weekly game suggestions, all directly from their home screen.

Subscribers of YouTube TV who have NFL Sunday Ticket included in their membership will be able to efficiently navigate to their preferred games via the Live tab.

These updates aren’t the sole subjects of discussion. Earlier this month, we shed light on potential plans to roll out approximately 50 additional free live channels—this count doesn’t appear to encompass the 27 just added. Speculated channels like ABC News Live, America’s Test Kitchen, and World Poker Tour were in the rumor mill, and the latter two have been confirmed.