FIFA’s investment in the FIFA Women’s World Cup 2023, which concluded recently, showcased advancements in remote live production, data-driven insights, and exclusive behind-the-scenes content.

In a groundbreaking move, FIFA embraced the concept of “datatainment,” merging cutting-edge analytics with real-time visuals generated from the official optical tracking data obtained at each stadium hosting the FIFA Women’s World Cup matches.

This dynamic blend of statistics and graphics was superimposed onto live broadcasts, offering viewers an enriched experience. Numerous media rights licensees leveraged this innovative technology during the tournament.

Captivating moments from the event, which witnessed Spain securing victory in the face of England’s Lionesses, were captured in vertical video formats tailor-made for FIFA’s social media platforms.

Furthermore, these concise clips were distributed not only to broadcasters but also across various channels.

FIFA launches new channel

FIFA President Gianni Infantino underlined the emphasis on innovation and sustainable technology in the broadcasting realm at the FIFA Women’s World Cup 2023. While touring the International Broadcast Centre (IBC) in Sydney, Infantino highlighted the IBC’s pivotal role as the hub for video content emanating from all the event venues in Australia and New Zealand.

For all 64 matches, FIFA achieved remarkable benchmarks in sports broadcasting through fully remote live and non-live production. Infantino compared this leap in innovation to the precedent set by the men’s FIFA World Cup in Qatar, underscoring its monumental impact on the global sports landscape. This novel approach also showcases a more sustainable technological standpoint, contributing to the successful global dissemination of the FIFA Women’s World Cup.

“Football transcends being a mere sport; it’s an all-encompassing passion that unites millions of fans globally. In conjunction with our partners, we’re revolutionizing the fan experience by harnessing the potential of data and technology. We’re seamlessly integrating analytics into an entertainment package, while also introducing fresh avenues for fans to engage with football via social media,” remarked Romy Gai, FIFA’s Chief Business Officer.

“Through our collaborative efforts with the participating teams, we’ve gained access to exclusive content that unveils the behind-the-scenes moments—whether on the field or within the locker room after a match. The players have willingly contributed to crafting unique content, capturing their raw emotions in collaboration with our media rights licensees. It’s truly gratifying to have utilized this groundbreaking tournament as a platform to bring these innovative concepts to life. We’re enabling fans across the globe to immerse themselves even deeper in the essence of the FIFA Women’s World Cup, allowing them to amplify and share their enthusiasm,” Gai added.