As per the findings of the Sprout Social Index, 52% of marketers express that their primary objective for social media is to boost web traffic. Although link clicks on posts may indicate that your audience is navigating to your website, they don’t provide insights into the specific actions taken once they arrive.

To truly comprehend the journey your audience undertakes after clicking your social posts and identify the content that guides them deeper into the marketing funnel, it’s essential to employ UTM tracking.

Tracking entails incorporating unique UTM codes into your URLs, enabling precise identification of the sources of your traffic. If you’re unsure about creating UTM tags, don’t worry—we’ve got you covered.

This complimentary Google Analytics UTM builder empowers marketers to effortlessly apply codes to their URLs. Subsequently, you can track the origins of your traffic, the nature of the visits, campaign effectiveness, and more.

UTM code generator

Utilizing a UTM code generator extends beyond the advantages for social teams alone. When employed effectively, UTMs can uncover valuable Google Analytics insights for your entire business, enabling you to:

• Identify the most prominent products in your audience’s awareness.
• Evaluate the web pages and content that capture your audience’s sustained interest.
• Quantify the marketing influence of your brand advocates and influencers.
• Enhance the efficiency of your social advertising initiatives.
• Access this complimentary Google Analytics UTM builder to elevate your data analysis and unlock further potential.