In the first quarter of 2023, a recent study conducted by the reputable research firm, Leichtman Research Group, highlighted a significant decline in net video subscribers among major pay TV providers in the United States.

According to their findings, these providers collectively experienced a loss of over 2 million subscribers during this period.

Leichtman Research Group specializes in conducting comprehensive research and analysis in the broadband, media, and entertainment industries.

Their expertise lies in conducting ongoing consumer research studies while also tracking and analyzing industry trends. This allows them to provide companies with valuable insights into current market conditions, as well as the adoption and impact of new products and services.

By leveraging a combination of consumer research and industry analysis, Leichtman Research Group offers companies a deeper understanding of the evolving landscape and helps them navigate the complexities of the market.

The research

Based on the research conducted by Leichtman Research Group, it has been found that the largest pay-TV providers in the United States, which account for approximately 96% of the market.

Experienced a net loss of approximately 2,215,000 video subscribers in the first quarter of 2023. This represents an increase compared to the pro forma net loss of around 1,850,000 subscribers in the first quarter of 2022.

In addition, other traditional pay-TV services witnessed a net loss of about 760,000 subscribers in the first quarter of 2023, as opposed to a loss of around 625,000 subscribers in the same period of the previous year.

Currently, the top pay-TV providers collectively have around 73.7 million subscribers, with the top seven cable companies accounting for approximately 36.8 million video subscribers, while other traditional pay-TV services have 23.4 million subscribers.

Bruce Leichtman, the president and principal analyst of Leichtman Research Group, Inc., commented on the findings. Stating, “Pay-TV net losses of about 2.2 million in the first quarter of 2023 were more significant than in any previous quarter. Similar to recent quarters, the record net losses appear to be the result of both a slowdown in new customer acquisitions and an increase in customer cancellations.“