Viaplay, a popular streaming service, has expanded its availability to Roku devices in the United States, Canada, and the United Kingdom. This development allows users in these regions to access Viaplay’s extensive library of content through their Roku devices.

With this expansion, Viaplay aims to reach a wider audience and provide its streaming services to users who prefer the Roku platform for their entertainment needs.

The availability of Viaplay on Roku devices in these countries enhances the streaming options for users and contributes to the growth of Viaplay’s international presence.

Viaplay in Uk, Us and Canada

With this launch, Viaplay subscribers in the US and Canada can enjoy a vast library of over 1,500 hours of content, including curated third-party offerings.

The North American lineup features various shows such as the young adult drama “Threesome,” the critically acclaimed biopic “The Dreamer – Becoming Karen Blixen,” and the US-Swedish crime series “Cell 8.”

On the other hand, Viaplay viewers in the UK will not only have access to a wide range of drama and film content but also be able to enjoy live sports events such as the UEFA Euro 2024 Qualifiers, LaLiga, Scottish Cup, United Rugby Championship, and NHL ice hockey.

Vanda Rapti’s speech

Vanda Rapti, Executive Vice President and Chief Commercial Officer for North America & Viaplay Select at Viaplay Group. Expressed her enthusiasm for the multi-year partnership with Roku. Sayd:“This partnership makes it incredibly convenient for audiences in Viaplay’s latest markets to subscribe to our exceptional service. Roku has an impressive reach and strong brand recognition among viewers. By launching on Roku devices, we can bring Viaplay directly to a wider audience of international storytelling enthusiasts, including both existing fans of Nordic Noir and those who have yet to discover it. Additionally, it allows us to cater to sports fans throughout the UK.”

Mary-Anne Taylor, Director of International Content Distribution at Roku, expressed the following statement. Roku provides users with a seamless experience to discover a wide range of international content. That including Viaplay’s acclaimed Nordic Noir premium dramas, on a platform that incorporates advanced search features and functionality.

Through this new partnership, we are delighted to bring the best of the Nordics to Roku customers in the United States, Canada, and the United Kingdom. While also offering Viaplay’s appealing sports content to our users in the UK.”