When we think of an OTT (Over the Top) platforms, our mind immediately goes to “entertainment content” such as movies and series. However, it’s important to note that streaming sites are not limited to just producers or distributors of the film industry or various sports.

According to CMI strategies, approximately 80% of marketers believe that video content is becoming increasingly important in the business world. That’s why we will explore together why an OTT platforms be an essential component of your marketing strategy.

OTT platforms for videos is the best

Video content has been at the forefront of digital marketing for several years. Its popularity can be attributed to its format, accessibility, and ability to convey a message in a clear and concise manner. Studies conducted by Statista (2019) reveal that almost 56% of French people watch videos at least once a month.

In fact, people crave more than just funny videos. Wyzowl (2020) reports that:

• 86% of consumers want to see more video content from the companies and brands they are loyal to.
• 89% of marketing managers who use videos are satisfied with the return on investment (ROI) they receive from it.

Video content synthesizes information in a way that makes it easier to understand than text alone. It allows you to convey emotions and capture the viewer’s attention, making it a powerful tool for delivering a message.

It’s important to note that video content is also more memorable. A high-quality video that conveys a relevant idea can quickly become viral on social media platforms such as Facebook, Instagram, and TikTok. Therefore, it’s the perfect medium for transmitting messages or ideas.

Integrate streaming platform in marketing strategy

Integrating a streaming platform into your marketing strategy is crucial in today’s digital age. When it comes to marketing strategies, we will focus on the one dedicated to customers since we’re discussing streaming platforms. You can have a VOD platform for professional customers (B2B) or individuals (B2C). The content and objectives of the video differ based on the target audience, whether professionals or the public.

For the general public, the objective can be to reinforce the brand image, solidify customer commitment, or even trigger purchase decisions. For professionals, the objective could be to offer value-added videos for the target audience or demonstrate expertise in the business sector.

It’s crucial to remember that the content needs to be tailored not only to the target audience but also to the objectives pursued. Paying attention to the location of the video production, the setting, and the tone used to convey the message is also essential.

Video content for marketing message

The use of video content in conveying a message has become increasingly popular over the years due to its format, accessibility, and effectiveness in delivering a clear and concise message. According to a 2019 study by Statista, nearly 56% of French people watch videos at least once a month.

Notably, people are not only interested in watching funny videos, but also those that provide value and information. Wyzowl’s 2020 report revealed that 86% of consumers want to see more video content from the brands they are loyal to, while 89% of marketing managers who use videos are satisfied with the return on investment (ROI) they get from it. Videos have the ability to synthesize information in a way that is easy to understand, convey emotions effectively, and capture the viewer’s attentio