Roku is expanding its original Spanish content by partnering up with the likes of such celebrity creators as Jennifer Lopez, Juanpa Zurita and Jaime Camil.

As part of its maneuvering, the streamer-turned-content hub has added six unscripted original series that includes: Carpe DM with Juanpa, Desde  la Raíz, Serenata De Las Estrellas, La Divina Comida, Batalla en Abuela’s Kitchen and Un Millón de Gracias.

Spanish language category in Roku

‘The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the exceptional growth of the service in Mexico, are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences,’ said David Eilenberg, head of content, Roku Media.

Now in its third season, and executive produced by Lopez, among others, Thanks A Million is back as Un Millón de Gracias, only now it will be shot entirely in Spanish for the first time.

The show returns with 10 new celebrities who give away $100,000 to someone that has inspired them.