The US company Roku, provider of video streaming programs and devices, has announced its landing in Germany and the United Kingdom with the not too hidden intention of conquering more than half of the televisions around the world.

The American giants, therefore, are aiming for Europe, given that Amazon seems to be reacting with the expansion of Fire TV. Insiders are in agreement: the partnerships that will be established with television manufacturers will play a role of primary importance.

The challenge between giants for video streaming devices

With their smart TV devices, therefore, Roku and Amazon are sharpening their weapons and are about to expand their presence in Europe to continue growing on international markets.

That of devices for video streaming is a growing and evolving sector: the two companies, on the occasion of Ifa (the consumer electronics fair held in Berlin) announced that they were ready to expand, as mentioned.

In Germany and the United Kingdom, two European countries that are considered strategic for different reasons and characteristics. Anthony Wood, CEO of Roku, told CNBC that, in addition to growth in the US, the aim is to focus on the international market.

The Grow up of Roku Smart Tv

The Roku brand can be considered a pioneer in the streaming player industry; offers on the market a vast assortment of smart TV models which are currently manufactured by various partner manufacturers, from Tcl to Sharp, from Insignia to Hitachi, from Hisense to Element. Not only that: the company has also developed an operating system that guarantees the possibility of accessing many streaming channels.

Like Amazon, Roku is also dedicating itself to alliances with brands that can boast a strong presence in Europe. Not surprisingly, the company has announced that it has concluded its first licensing agreement in the Old Continent, as well as announcing that some Roku TV models will be sold in the United Kingdom from October.

Through the Chinese manufacturer Hisense: in other words , the Roku operating system is installed by default on these smart TVs. As Wood pointed out, the goal the brand aims to achieve is to have Roku present on more than half of the televisions around the planet.

Amazon Answer

For its part, Amazon has announced that the Fire TV of the Seattle giant will soon be made available on numerous examples of smart TVs:

• in the United Kingdom on Jvc and Toshiba models
• in Germany on Grundig models.
• Furthermore, an innovative streaming device, called Fire TV Cube, will be put on sale in these two countries, which will also integrate Alexa, Amazon’s voice assistant.

In Fact The Fire TV program gives you access to live content, apps, and thousands of channels. The vice president of Fire TV Marc Whitten also spoke at the Ifa, who spoke of a better TV experience.