Generating content can often feel like a continuous and demanding process. It requires considerable effort to brainstorm and create high-quality content that effectively promotes your business.

However, evergreen content offers a way to break free from this constant cycle. While you still need to invest in producing top-notch content, evergreen videos, blog posts, and landing pages have the potential to yield consistent results long after their initial publication. In fact, this type of content tends to attract more traffic over time and establishes your authority on the topic.

Evergreen contents

By mastering the art of crafting evergreen content that remains relevant and successful year after year, you can build a powerful content engine that boosts brand recognition, enhances search engine rankings, and increases lead generation.

On the other hand, timely content, also known as topical content, drives traffic for a short period. Brands with significant search engine authority may benefit from this type of content as it can be a major source of traffic. However, brands relying on timely content must continuously produce new material to remain relevant, focusing on areas like news, entertainment, and other rapidly changing topics.

When it comes to traffic patterns, timely articles experience an initial spike but gradually decline as the public’s interest wanes. In contrast, evergreen content, when optimized for search engine optimization (SEO), takes some time to reach its full potential, typically ranging from 3 to 8 months. Once it reaches its peak, successful evergreen articles maintain a steady stream of monthly traffic, as depicted in the graphic below.

5 types of content for video

1. Explainer

Explainer videos are a great way to showcase your product or service and contextualize its importance for viewers. Regardless of form, this type of content is an important part of communicating why your business exists to consumers. Explainer videos are created for sales and marketing and are often found on product landing pages or company homepages. 

2.Educational

How-to or educational content serves as a valuable resource, offering guidance on unfamiliar or complex subjects, particularly useful for beginners or those seeking specific information to comprehend a topic. It stands out as the most popular form of evergreen content, suitable for virtually any niche due to the abundance of potential topics to cover.

Educational content represents one of the most versatile types of evergreen content. To generate brand-specific ideas, consider what kind of information your audience requires to fully utilize and appreciate your products or services. By delivering valuable information through your content, you can build a dedicated following and establish your brand as a reliable authority in your industry.

3.Testimonial

Incorporating testimonials into your marketing content strategy opens up several effective avenues. These valuable endorsements act as social proof, enhancing your website and sales pages’ credibility. Moreover, you can repurpose testimonials into captivating social media graphics or leverage them to create engaging promotional video scripts. Testimonials serve as a simple yet impactful way to showcase the value of your company to existing customers.

In recent times, a modern approach to testimonials gaining popularity is the customer spotlight. Unlike direct promotions of your business, customer spotlights invite potential customers to envision themselves in the shoes of satisfied users of your product or service. This method allows them to see firsthand how others have already found success through your offerings, fostering a deeper sense of trust and connection with your brand.

4. Best practies

Including best practices in your industry enables you to showcase your authoritative expertise on a particular subject. While “how-to” content aims to cater to beginners, best practices content is designed for individuals who already possess a basic understanding of the topic and seek more in-depth information.

By sharing best practices, you demonstrate your advanced knowledge and experience in the field, providing valuable insights and guidance to your audience. This type of content is especially beneficial for those looking to refine their skills, optimize their processes, or stay up-to-date with the latest advancements in the industry. It positions your brand as a reliable source of expert information and helps you build trust and credibility among your target audience.

5. Case Study a best content ideas

Case studies present a unique opportunity for your company to exhibit successful outcomes, tackle challenging projects, and even discuss failures while offering advice on how others can overcome similar obstacles—often by utilizing your products or services.

To create impactful case studies, consider conducting interviews with the individuals involved. This approach generates compelling and hard-hitting content. Additionally, incorporating visual elements can help elucidate complex concepts or present data points effectively, enhancing the overall presentation.

Case studies not only provide valuable insights but also serve as a potent tool for increasing brand trust. The transparency and in-depth information they offer make them a valuable resource for your target audience, strengthening your reputation as a reliable and credible source.

Another effective approach is to showcase a customer or client’s “before” and “after” experience resulting from using your products or services. This strategy transforms the case study into a customer spotlight, with concrete information detailing the positive changes and benefits achieved through their engagement with your offerings. Such customer-centric case studies resonate strongly with potential clients, further reinforcing the value and effectiveness of your business solutions.